Branding in Action.

Restore. Heal. Repeat.

The tagline is a call to action, and a ‘badge of honor’. A reminder that we can all take part in the movement to heal our planet.

I’m thrilled to see this messaging on Mara Hoffman’s product—beautifully designed womenswear made of 100% Climate Beneficial ™ Wool, and knit in St. Louis.

Working with the team at Fibershed; helping to scaffold this program; and develop their marketing has been a wonderful career arc for me—merging my love of branding, product, ag and domestic production.

It is a rare moment to have the alignment of so many key values merge within one project. Enjoy & feel free to reach out with any questions.

brand strategy, branding, case study, fashion, fibershed, made in usa, sustainability, woman-owned businessbeth milesMay 17, 2022mara hoffman, branding, case, sustainable design, climate beneficial wool, restore. heal. repeat.